SEO · Real estate

SEO for Real Estate

Most real estate search is hyper-local and resolves inside the map pack, not on page one of blue links. We build the profile, the area content and the index control that decide whether a property site earns enquiries or just carries listings.

Primary surface

Google Business Profile and map pack

Content engine

Area guides and buying-process pages

Main technical risk

IDX duplicate pages

Realistic timeline

3–6 months to compound

Get a service quote See past work

What is different about this sector

Buyers and sellers search by area, and Google answers with the map pack before it answers with a website. That makes profile completeness, review recency and photo volume worth more early traffic than any content plan. We fix that first, because it moves within weeks rather than months.

An IDX feed can add thousands of near-identical listing pages overnight. Left alone they get crawled, judged thin and dropped, and they drag crawl budget away from the pages you actually want indexed. Canonicalisation, index rules and a sensible expiry policy decide whether the feed helps or buries you.

The pages that rank and keep ranking are neighbourhood guides written by someone who knows the area, plus the process pages buyers read before they call: fees, timelines, what a survey covers. Listings expire, guides do not, so that is where the content budget goes.

What the engagement includes

Profile and map pack workGoogle Business Profile completed, categorised and kept current, with a review process your team can actually run.

Area and neighbourhood pagesOne page per area you genuinely serve, written with local detail rather than a template with the place name swapped.

IDX and index controlCanonical rules, noindex policy and expiry handling so feed pages support the site instead of diluting it.

Listing page templatesTitles, headings and schema on listing pages so the ones worth indexing can rank while they are live.

Process and finance contentThe pages people read before they enquire, mapped to the questions your agents answer on the phone every week.

Monthly reportingEnquiries and calls by area, not just rankings, so you can see which patches are paying.

Working with a team in Pakistan

We are based in Hafizabad, Punjab, and work with real estate clients on a retainer or a fixed-scope project. Calls are scheduled in your time zone and invoices are issued in your currency.

Rates are lower than a comparable agency in your market because our costs are, not because the scope is thinner. The same senior person who scopes the programme runs it, and reporting states what moved and what did not.

Real Estate SEO questions

Do you work with individual agents or agencies?

Both. For a single agent the work weights profile and area content. For an agency it usually starts with the IDX and index problem, because that is what is holding the site back.

What do you do about duplicate IDX pages?

We set canonical and index rules so only listings worth ranking are indexed, and expired listings are handled deliberately rather than left to rot.

How long before enquiries move?

Map pack work often shows inside four to six weeks. Area content compounds over three to six months.

Do you handle the portals as well?

Portal listings are optimised as part of the scope where you control them, but the aim is to reduce dependence on portals over time.

Other sectors we work in

Healthcare and Clinics Restaurants and Hospitality Legal and Law Firms eCommerce stores

Also relevant

Local SEOMaps, profiles and near-me search Technical SEOCrawl, speed and structure Google AdsBuy the terms while you earn them All SEO servicesSpecialisms and markets

Work with our team

Scoped in a call, priced in writing

Send us the site and the enquiries you want more of. You get a written scope with a fixed monthly figure, and a first reply within one business day.

Get a service quote All sectors