The eCommerce course runs ten weeks in Hafizabad, costs Rs 40,000, and caps at fifteen students. By the end you own a working store — connected to a payment gateway and a courier, with real ad campaigns behind it.
Not a practice store. Yours, on your domain, still running after the course finishes.
What do the ten weeks cover?
Product decision first, then the build on both platforms, then the operational layer, then the marketing that brings orders.
| Week | Topic | What you produce |
|---|---|---|
| 1 | Picking a product and a niche | A validated product decision, with reasoning |
| 2 | Shopify setup end to end | A working store on Shopify |
| 3 | WooCommerce alternative build | The same store on WooCommerce, for comparison |
| 4 | Product pages and photography | Your own product photos and written pages |
| 5 | Checkout, COD and payment gateways | A checkout tested with a real order |
| 6 | Delivery partners and order flow | Courier accounts connected, order flow mapped |
| 7 | Store SEO and collections | Category and product pages built to rank |
| 8 | First ad campaigns for a store | A live campaign on your own product |
| 9 | Cart recovery and retention | Recovery flows and WhatsApp confirmation set up |
| 10 | Scaling, reporting and stock | Your numbers read properly: delivered orders, return rate, cost per order |
Why build on both Shopify and WooCommerce?
Because the platform choice depends on who will maintain the store, and you cannot judge that without having used both.
Most people choose a platform on someone else’s recommendation and find out in month three whether it suited them. Building on both in weeks 2 and 3 makes the trade-off concrete: Shopify’s monthly fee against WooCommerce’s maintenance burden. The full comparison is in the platform article, but doing it is different from reading it.
It also matters commercially. Freelancers who can build on both take twice as much work.
Why are two whole weeks spent on checkout and couriers?
Because in Pakistan that is where stores lose money — not on design, and not on the platform.
A store can look excellent, load fast and rank well, and still fail because a third of its cash-on-delivery orders come back undelivered. Weeks 5 and 6 cover the parts most courses skip entirely:
- COD handling. Order confirmation before dispatch, and why that single habit is the highest-return operational step in Pakistani eCommerce.
- Return rate as a number. How to measure it, and what it does to your affordable ad spend.
- Courier selection. Delivery success ratio and remittance speed, not per-parcel price.
- Checkout design. Guest checkout, minimum fields, visible shipping cost, both payment options side by side.
- Payment gateway setup. Actually connected and tested with a live order, not left as a step for later.
The operational detail behind these weeks is written up in the store setup guide if you want to see the level it is taught at before enrolling.
Who is this course for?
No experience needed. It suits four kinds of people in particular.
- Anyone who wants to start selling online. You leave with the store rather than the intention.
- Existing shop owners moving online. You already have products and suppliers; this adds the channel.
- Freelancers who want to build stores for clients. Store builds are well-paid, repeatable work.
- Students planning a product business. Cheaper to learn the mechanics here than by losing stock money.
Do you need stock or a budget to start?
No stock is required to complete the course, and only a small ad budget if you want to run live campaigns on your own product.
Week 1 is about choosing a product properly, which for many students means a product they have access to rather than one they have bought. If you do want to run real campaigns in week 8, a modest budget makes the exercise real — but the campaign work is taught either way, and several students run it on a family business’s product instead.
What does it cost?
Rs 40,000 for ten weeks, instalments available, fifteen seats.
It is the highest fee of the five courses because it produces the most tangible asset — a live store, on your domain, with campaigns running. The fee, the syllabus and the start date are all published on the course page so you can decide before contacting anyone.
What can you do on the last day?
Launch a store for yourself or a client, connect it to payments and a courier, and read the three numbers that decide whether it is profitable.
Those three numbers — delivered orders, return rate, cost per delivered order — are the ones most store owners in Pakistan never calculate. Week 10 exists so you do not join them.
If you would rather have the store built for you, that is the eCommerce service. If you want to run the ads on it yourself as well, the Digital Marketing course pairs with this one.