The Digital Marketing course runs twelve weeks in Hafizabad, costs Rs 35,000, and caps at fifteen students. Every practical assignment runs on a live client account rather than a demo — which is the whole reason it is structured the way it is.
What follows is the actual week-by-week, the tools you will have used by the end, and an honest account of who this course suits and who it does not.
What do the twelve weeks cover?
Fundamentals and research first, then paid channels, then the tracking and reporting that make the paid work defensible.
The order is deliberate. Running ads before tracking is installed produces numbers nobody can trust, and reporting on campaigns you did not plan teaches nothing. Each block depends on the one before it.
| Week | Topic | What you produce |
|---|---|---|
| 1 | Marketing fundamentals and audience research | A written audience and offer brief |
| 2 | Google Search and Performance Max | A live search campaign, structured properly |
| 3 | Meta ads: structure and audiences | A campaign built to the right account structure |
| 4 | Ad creative and copywriting | Multiple creative variants, tested |
| 5 | Landing pages that convert | A page built and connected to the campaign |
| 6 | Conversion tracking and GA4 | Working events, verified end to end |
| 7 | Content planning and calendars | A month of planned content |
| 8 | Local SEO basics | A Google Business Profile set up correctly |
| 9 | TikTok Ads and Snapchat | A short-form campaign live |
| 10 | Reporting in Looker Studio | A client-ready dashboard |
| 11 | Client communication and proposals | A written proposal and a report |
| 12 | Final campaign, reviewed live | A full campaign, critiqued in the room |
What does “live client accounts” actually mean?
You work inside real advertising accounts with real budgets, under supervision, rather than in a training sandbox with invented data.
The difference shows up immediately. In a sandbox a campaign either builds or it does not. In a live account you find out that the audience is too narrow, that the creative was rejected, that the conversion event fired twice, and that the client wants something different from what the brief said. Those are the situations that make someone employable, and they cannot be simulated.
Practically: you do not control spend decisions on client money, and you are not left alone with a live budget. You do the work, it gets reviewed, and it goes live when it is right. The learning is in the review.
Which tools will you have used?
The ones an employer or client will name in the first interview — and enough familiarity to open each one without hesitating.
- Meta Ads Manager — campaign structure, audiences, creative testing
- Google Ads — Search and Performance Max, keyword and negative management
- TikTok Ads Manager — short-form campaign setup
- Google Analytics 4 — events, conversions, traffic attribution
- Google Tag Manager — installing and verifying tracking
- Looker Studio — the reporting layer clients actually read
- Google Business Profile — the local visibility work
- Canva and Meta Business Suite — day-to-day production
Who is this course for?
Beginners are welcome — no experience is needed — but it suits four groups in particular.
- Students choosing a direction after college. A skill with immediate freelance demand and a portfolio at the end.
- People already working who want a second income. Evening and weekend batches exist for exactly this.
- Business owners who would rather run their own ads. You stop being dependent on an agency, and you become much harder to oversell.
- Freelancers adding a paid-ads service. If you already write, design or build sites, this is the highest-value thing to add.
Who should not take it?
Anyone looking for a certificate rather than a portfolio, and anyone who cannot give it consistent weekly time.
This is a working course. There are assignments every week and they build on each other — missing three weeks means the final campaign has no foundation. If your schedule genuinely cannot take a fixed weekly commitment for twelve weeks, the six-week AI Workflow course is a more realistic starting point.
And if you want the outcome without doing the work yourself, that is what the agency service is for. Both are legitimate choices; they are just different ones.
What does it cost, and are instalments available?
Rs 35,000 for the twelve weeks, and yes — the fee can be split across the course.
The fee is published rather than quoted on enquiry, which is deliberate: you should be able to decide whether it is affordable before speaking to anyone. Instalment plans are arranged per batch, and we confirm the plan the same day you reserve a seat.
Fifteen seats is a real cap, not a marketing device. Every assignment gets individually reviewed, and that is not possible with a larger room.
What can you do on the last day that you could not on the first?
Take a business with no advertising, plan and launch a tracked campaign across the right channels, and explain the results to whoever is paying for it.
That last part is what most training misses. Running a campaign is a skill; explaining a cost per lead to a shop owner who has never seen one is a different skill, and it is the one that keeps clients. Weeks 10 and 11 exist for that reason.
If you are still deciding which course fits, the career guide compares the four skill paths honestly, and the course pages list every fee, date and syllabus.