Discover what's selling in Pakistan, seasonal calendar, trend score calculator, market data, and research links all in one place
Pakistan 2026 · Free Tool by Digital HafizabadFree access
The seasonal calendar, trend score calculator, research links and market data all open straight away. We use your number to send new product data when we publish it, and nothing else.
How product research works
Most sellers pick a product because they saw it work for someone else, order stock, then discover the reason it worked was a creator with an audience they do not have. Product research is the work of separating a real demand signal from someone else's marketing.
A product is worth testing when several independent sources point the same way. Google Trends shows the search interest inside Pakistan rather than globally. Daraz and PriceOye show what people are actually buying at what price. TikTok and Facebook show whether the product can be demonstrated in a few seconds, which decides whether paid social will work for it. When three of those agree, you have a signal. When only one does, you have a hunch.
Pakistan's retail year is not evenly spread. Ramadan and the two Eids concentrate a disproportionate share of annual spend, the wedding season runs from December through February, winter apparel moves from November, and 11.11 and 12.12 pull forward demand that would otherwise land in the new year. A product that is average in July can be the best thing you sell in March. The calendar on this page is built around those windows so you order stock before the demand arrives, not during it.
The eight factors in the calculator are the ones that predict whether a product survives contact with real customers: social proof, search demand, how crowded the seller field is, whether the price supports a margin after fees and returns, seasonal timing, whether it can be shown visually, how differentiated it is, and whether anyone buys it twice. A product that scores well on price but poorly on differentiation is a price war you will lose. One that scores well on everything except repeat purchase is a business you have to rebuild every month.
Product research in Pakistan cannot ignore returns. On cash-on-delivery orders a large share of parcels come back, and you pay shipping in both directions on each one. That single number turns products that look profitable into products that are not, which is why a low-margin item with high refusal rates fails here even when the same item works elsewhere. Work out the cost per delivered order, not the cost per order.
Once you have a product that clears all of that, the work moves to the store and the ads. The eCommerce course covers sourcing, product pages, checkout, courier setup and RTO control across fourteen weeks, and the market data behind these numbers is written up separately.
Before you ask
Yes. Every part of it is free with no signup, no email gate and no trial. It is built by Digital Hafizabad as a working tool for sellers in Pakistan.
Start with demand you can verify rather than a product you like. Check Google Trends for Pakistan, look at what is ranking on Daraz and PriceOye, watch what creators are pushing on TikTok, then score the product on this page before you order stock.
The calculator scores out of 24 across eight factors. Above 19 is worth testing immediately, 16 to 19 is worth a small test budget, 12 to 15 needs work on the weak factors first, and below 12 means look for a different product.
Ramadan and Eid al-Fitr drive the largest spend of the year, followed by Eid al-Adha, then the 11.11 and 12.12 sale events. Winter apparel picks up from November and the wedding season runs from December through February.
Yes. The seasonal calendar and the scoring factors apply to any channel. The research links section is split by platform so you can check Daraz, social commerce, Google and global sourcing separately.
The figures are from Statista and DataReportal, with the reporting period noted next to each number. They are updated when new reports are published rather than estimated.
Learn the whole thing
The eCommerce course starts with product research and sourcing, then builds the store, the checkout, the courier setup and the ads around it. Taught in person in Hafizabad on a store you keep.
Rs 40,000 · 14 weeks · next batch 31 Aug 2026
