Calculate Return on Ad Spend for Facebook, Google, TikTok, and any ad platform
Before you ask
It depends entirely on your margin. A store with 60% gross margin can survive at 2x, while one at 25% margin needs closer to 4x just to break even — a single industry benchmark is meaningless without your own numbers.
One divided by your gross margin. At 40% margin your break-even is 2.5x, which means every campaign below 2.5x is losing money regardless of how healthy the click-through rate looks.
Attribution windows count a sale that happened days after a view, and several platforms claim the same sale. Compare platform ROAS against total revenue divided by total ad spend for a figure you can trust.
ROAS suits varied basket values, CPA suits a single price point. Whichever you pick, judge it against contribution margin rather than revenue, or you will scale the campaigns that lose the most money.
Learn the whole thing
Fourteen weeks in Hafizabad on a store you build and keep — product selection, Shopify or WooCommerce, COD and courier setup, then the first campaigns that bring orders. Batches are capped so every submission gets reviewed.
