Malaysia 2026 Complete Rate Card
1K – 10K Followers
10K – 100K Followers
100K – 500K Followers
500K – 1M Followers
1M+ Followers
1K – 10K Followers
10K – 100K Followers
100K – 500K Followers
500K – 1M Followers
1M+ Followers
1K – 10K Subscribers
10K – 100K Subscribers
100K – 500K Subscribers
500K – 1M Subscribers
1M+ Subscribers
1K – 10K Followers
10K – 50K Followers
50K – 200K Followers
200K – 500K Followers
500K+ Followers
| Vertical | Nano (1K-10K) | Micro (10K-100K) | Macro (100K-1M) |
|---|---|---|---|
| Beauty & Skincare | RM200 – 700 | RM700 – 6,500 | RM6,500 – 25,000 |
| Food & Beverage | RM100 – 450 | RM450 – 4,000 | RM4,000 – 16,000 |
| Tech & Electronics | RM200 – 700 | RM700 – 6,500 | RM6,500 – 25,000 |
| Fitness & Wellness | RM120 – 500 | RM500 – 4,500 | RM4,500 – 18,000 |
| Travel & Lifestyle | RM100 – 400 | RM400 – 4,000 | RM4,000 – 15,000 |
| Platform | Per Post Rate | Best For |
|---|---|---|
| RM600 – 5,500 | Lifestyle, beauty, food, visuals | |
| TikTok | RM1,000 – 4,000 | Fast reach, trend-led products |
| YouTube | RM2,000 – 8,000 | Reviews, tutorials, long shelf life |
| Xiaohongshu | RM1,200 – 4,500 | Chinese-MY shoppers, premium goods |
Micro-influencers (10K-100K) deliver 3-6% engagement vs 0.5-2% for mega influencers. A network of 5-10 micro creators often outperforms one celebrity post.
Instagram Reels command 25-50% higher rates but deliver 2-3x more reach than static posts. Budget for video content by default in 2026.
A nano influencer with 5% engagement can deliver better ROI than a macro influencer with 1% engagement. Always verify engagement rates before negotiating.
Request feed + stories + reels as a bundle for 15-20% savings vs buying separately. Most creators offer package discounts.
Request usage rights upfront. UGC from influencer campaigns can be repurposed for your own social media and ads, multiplying your investment.
Start with RM500-2,000 testing 3-5 nano influencers. Track performance, then scale what works with micro or mid-tier creators.
How influencer pricing works
Influencer rates in Malaysia are set less by follower count than the rate cards suggest. Two accounts at the same size can quote rates a long way apart, and the gap is usually engagement quality, audience location and how much commercial work the account already carries. A rate card is a starting position, not a price.
Nano and micro accounts routinely outperform larger ones on engagement rate, which is why cost per engagement often falls as you go smaller. If your objective is response rather than reach, several small accounts usually beat one large one at the same total spend.
A Reel costs more than a static post because production effort and shelf life are both higher. Stories are cheapest and disappear fastest. A package that bundles a Reel, a post and Story frames is normally cheaper than the three bought separately, and is where most negotiation happens.
Paying for a post is not paying for the right to run it as an ad. Whitelisting, paid amplification and category exclusivity are priced on top, and leaving them undiscussed is the most common way a campaign budget overruns after the fact.
Rates here are indicative ranges collected from published Malaysian agency and creator rate cards. Treat them as a negotiating baseline rather than a fixed price, and expect variance by niche: finance and property quote higher than lifestyle at the same follower count.
Sources. Rates compiled from published Malaysian creator and agency rate cards across more than 500 campaigns, including Hashmeta, StarNgage, Flinque, MYSense and ZenWeb. Individual quotes vary by niche, deliverables and exclusivity.
Before you ask
It ranges widely by tier. Nano accounts typically sit in the low hundreds of ringgit, micro in the high hundreds to low thousands, and macro and above in the tens of thousands. The rate cards on this page break it down by follower band and format.
Often yes, on cost per engagement. They cost far less, their audiences are usually genuinely local, and engagement rates tend to be higher. The trade is reach and the operational load of managing several creators instead of one.
Yes, generally. Video takes more production effort and stays discoverable longer, so most creators price Reels above static posts and Stories below both.
If you intend to run the content as a paid ad, yes, and agree it before the shoot. Usage rights and whitelisting are priced separately from the organic post, and adding them afterwards costs more.
Ask for screen recordings of Insights rather than screenshots, check that engagement is proportionate to reach, and look at whether the commenting audience is actually Malaysian. A high follower count with low local engagement is the usual signal.
No. It is a compiled reference from published Malaysian creator and agency rate cards for 2026. Individual quotes vary by niche, deliverables and exclusivity.
Learn the whole thing
Sixteen weeks across Google, Meta, TikTok and Snapchat ads, creative, landing pages, tracking and reporting. Taught in person in Hafizabad.
