Calculate fair influencer rates for Instagram, TikTok, YouTube, Snapchat & X — includes KSA/Saudi market data
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Follower count is the worst available basis for a rate, and it is the one almost everybody uses. An account with 200,000 passive followers can deliver fewer sales than one with 20,000 people who read the captions, and the second creator often charges a fifth as much.
Take the average number of people who actually interact with recent posts, not the follower total. That is the audience being sold. Multiply out from there, and a lot of inflated accounts stop looking expensive and start looking irrelevant.
A story that disappears in a day is not the same product as a feed post that stays, and neither is the same as a short-form video that the platform may keep distributing for weeks. Video costs more because it costs the creator more to make — scripting, filming and editing is a day of work, not twenty minutes.
If you intend to run the creator's video as a paid ad, that is a different deal from a post on their own feed, and it should cost 30% to 100% more depending on the term and the platforms included. Agree the window in writing — three months, six months, perpetual — because a creator who finds their face still running in your ads two years later will not work with you again, and may say so publicly.
Asking a creator not to work with competing brands removes their other income for the period, and they will price it accordingly. Unless you are in a genuinely competitive category, a narrow exclusivity — same product type, 30 days — costs far less than a blanket one and achieves most of the same thing.
Absolute figures are lower than US or Gulf rates, and so is production cost, so the ratio is not as different as it first looks. Engagement on local-language content is frequently much higher than on English posts to the same audience. Barter arrangements work at small sizes and stop being taken seriously somewhere around 50,000 followers, at which point the creator is running a business and expects to be paid like one.
Deliverables and count, posting window, whether you get approval before it goes live, usage rights and term, and whether performance data will be shared. Every dispute in creator marketing comes from one of those six being left vague.
Before you ask
Start from engaged audience size, not follower count, then adjust for platform, content format, exclusivity and usage rights. A creator with 20,000 engaged followers in a specific niche is often worth more than one with 200,000 passive ones.
Between roughly one and three dollars per thousand for a single post is a common starting range, but niche, region and deliverables move it substantially. Treat any per-follower rule as an opening position, not a price.
Yes. Running a creator video as an ad is a different product from a post on their feed, and it typically costs 30–100% more depending on the term and the platforms included.
Absolute figures are lower than US or Gulf rates, but so is the cost of production, and engagement on local-language content is often much higher. Barter deals are common at small sizes and stop working above roughly 50,000 followers.
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