The SEO course runs sixteen weeks in Hafizabad, costs Rs 35,000, and caps at fifteen students. It is the longest course we run, for a reason that is specific to SEO: the work takes weeks to show results, and a shorter course would end before you saw whether yours did.
You work on a real site throughout — one you keep — rather than analysing case studies of somebody else’s.
Why sixteen weeks?
Because a technical fix shows in weeks, on-page changes in one to two months, and authority work over three to six. A course shorter than a full cycle teaches theory.
This is the honest structural argument for the length. In a six-week SEO course you can be taught everything and observe almost nothing. Sixteen weeks is enough for the site you start in week 2 to move, and for you to see which of your own changes moved it.
What do the sixteen weeks cover?
Foundations and research, then on-page, then technical, then content and links, then local, eCommerce and AI search — finishing with a full client audit.
| Weeks | Block | What you produce |
|---|---|---|
| 1–3 | How search works, keyword research, intent mapping | A keyword map with intent assigned per page |
| 4–5 | On-page optimisation, internal linking and structure | A fully optimised page set and a link structure |
| 6–8 | Technical: crawling, indexation, Core Web Vitals, schema | A technical audit with fixes implemented |
| 9–11 | Content briefs, content that earns links, off-page and digital PR | Briefs, published content, and outreach done |
| 12–13 | Local SEO and Google Business Profile, eCommerce and category SEO | A live Business Profile and optimised category pages |
| 14 | AI search visibility: AEO and GEO | Answer-first structure and schema for AI engines |
| 15–16 | Search Console, tracking, audits — then a full client audit reviewed live | A complete client-ready audit and report |
What is week 14, and why does it matter?
It covers being cited by AI answer engines rather than only ranking in the blue links — answer engine optimisation and generative engine optimisation.
A growing share of searches now end in an AI-generated answer without a click. Ranking first and being cited by the answer are related but not the same thing, and the structural work that earns citations — answer-first paragraphs, clear entity definitions, FAQ schema — is not what a 2020 SEO course taught.
Most SEO training has not caught up with this. The full argument is in the AEO article, and the semantic groundwork it depends on is in the semantic SEO guide.
This is also why week 8 (schema) and week 14 sit in the same course rather than being separate concerns. Structured data is now doing two jobs: rich results and machine-readable facts for answer engines.
What does “a real site you keep” mean?
You work on an actual site for the full sixteen weeks — your own, or one you are given access to — and it stays yours afterwards, with its rankings.
The practical effect is that your portfolio is built while you learn rather than after. By week 16 you can point at a site, show what it ranked for before you touched it, and show what it ranks for now. That single artefact is what gets an SEO freelancer hired, and the career guide explains why it outweighs any certificate.
Who is this course for?
No experience needed. It suits people who prefer analysis and patience to advertising and speed.
- Anyone aiming at long-term freelance income. SEO retainers are among the most durable freelance work available.
- Content writers moving into strategy. You already produce the asset; this teaches you to aim it.
- Business owners tired of paying for ads. Traffic you own instead of traffic you rent.
- Students who prefer analysis to advertising. If reading data is more appealing than writing creative, this is your side of the field.
Who should not take it?
Anyone who needs income within a month, and anyone who finds slow feedback frustrating.
SEO pays well and lasts, but it starts slowly. If you need to be earning inside four to six weeks, video editing has the lowest barrier and the fastest freelance demand. That is a genuine recommendation, not a hedge — choosing SEO for speed is choosing wrong.
What does it cost?
Rs 35,000 for sixteen weeks, instalments available, fifteen seats.
It is the same fee as the twelve-week Digital Marketing course over four more weeks, which reflects that SEO needs the extra time to show results rather than needing more content. Fee, syllabus and start date are on the course page.
What can you do at the end?
Audit a site, write the report, do the work, and explain the results — the full cycle a paying client buys.
Weeks 15 and 16 exist specifically for that. Knowing SEO and being able to hand a business owner an audit they understand and act on are different skills, and the second one is what gets invoiced.
If you would rather have this done for you than learn it, the SEO service covers the same scope monthly. The three layers of SEO and which order to fix them in are explained in this article if you want to understand what you would be buying.